As account-based marketing (ABM) continues to take hold, ABM-ers are seeing great results with all three “R’s” of strategic marketing: Reputation, Relationships, and Revenue.

ITSMA’s latest ABM benchmark study, Driving Growth with Three Types of ABM, conducted in partnership with the ABM Leadership Alliance, shows that the vast majority of ABM programs are driving improvement in each of the three areas.

The Three R’s of Account-Based Marketing infographic highlights why it’s so important for ABM-ers to take a broad-based strategic view of ABM objectives, shows the numbers from our new study, and suggests metrics to consider in each area.

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— Published in ACCOUNT-BASED MARKETING on September 12, 2017


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